How Strong Leads Create Stronger Businesses
Reginald Jordan Reginald Jordan

How Strong Leads Create Stronger Businesses

No leads, no business — it’s that simple. Leads are the oxygen that keeps a company alive and growing. Most businesses recognize this truth, yet many still struggle to capture, manage, and convert leads effectively.

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Addressing the Root Causes of Poor Lead Quality
Shawn Wideman Shawn Wideman

Addressing the Root Causes of Poor Lead Quality

Does your lead generation feel like an uphill battle? You’re not imagining it. The average cold email response rate has dropped from 7% in 2023 to 5.1% in 2024, and by 2025, it’s hovering between 1% and 5%. The tactics that once filled your pipeline are now barely keeping it alive.

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